Wrong companies
Database filters found companies that looked right in the columns but did not fit the offer in reality.
About Varma Leads
We built what wewere missing in sales.
Not another database with more rows. A way to find the right companies, understand why they fit and give the seller context before the first contact.
Why we started
The problem we recognised
There was no shortage of leads.There was a shortage of leads you could work with.
After several years in sales, we had seen the same pattern: the list was large, but trust in each row was low. Before anyone could sell, someone first had to work out what was actually true.
Wrong people
Switchboard numbers and outdated contact details meant good companies still never became relevant conversations.
Work before the sales work
Every row required more research before the seller could decide whether it was even worth contacting.
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So we began building the process backwards — from the seller's next conversation, not the database's next export.
You describe the companies you want to reach, those you do not want and the information a seller needs. We build the research around that, check the sources and deliver only what can be used.
That became Varma Leads: a small Swedish company in Gävle combining technology with the manual control required when the result has to hold up in real sales work.
How we work
Three principles behindevery delivery.
Read before judging
What makes a company relevant rarely lives in a standard field. That is why we read the sources behind the record before qualifying it.
Verified or empty
We do not fill gaps with guesses. If a detail cannot be verified, that should be visible so the seller knows what can be trusted.
Test before scaling
We start with a limited sample, review the result together and build further only when the information works in practice.
What we build today
From a company nameto better sales work.
The services can be used separately or connected. What they share is that the seller gets better information without starting the day with research.
01 / Solution
Enrichment
The right decision-makers and contact paths for companies you already have.
→02 / SolutionCustom qualification
Research against what actually makes a company relevant to you — not only against database filters.
→03 / SolutionCRM integration
Better data directly in the system where sellers already work.
→The facts behind the brand
Close enough to answer.Clear enough to scrutinise.
The company
Varma Leads
Varma Leads is a trading name of Ready Check Group AB, a Swedish limited company registered in Gävle.
- Legal name
- Ready Check Group AB
- Reg. no.
- 559546-8140
- VAT no.
- SE559546814001
- Address
- Södra Stapeltorgsgatan 28, 802 53 Gävle
The data
Sources we can explain
Company and contact details come from commercial B2B sources we are licensed to use and from companies' own public websites.
We work with information about people in their professional role, never special categories of personal data. The data is deleted from our systems after delivery.
Read our privacy policyVarma Leads / Let’s talk
Meet the people behind the work.
Tell us how your team finds leads today and what you would like to improve. We’ll talk through our approach and whether it fits what you need.
Book a call30 minutes · Google Meet · Johan or Johannes
Prefer to call directly? Johan · +46 73 666 94 58