Who fits?
Check the business, team, offering, and other requirements that make a company relevant specifically to you.
Custom qualification
Find leads based on whatactually makes them valuable.
Stop being limited by database filters. Tell us what makes a company or person relevant to you — and we will find it out.
See what we can qualifyYour criteria. Evidence for every company. A reason to reach out.
Beyond database columns
A good lead is more thanan industry and headcount.
Standard filters describe the company. We build the research that determines whether it fits, whether the timing is right, and what context the seller needs.
Why now?
Find the change behind the need — a new hire, fresh advertising, growth, or someone who recently started in the role.
What should you say?
Deliver the evidence behind the qualification so the first outreach can begin with something actually happening at the company.
Research beyond the database
Nine signals that can make a companyrelevant to you.
Company websites, job ads, ad libraries, and team activity are sources we have already built research workflows around.
Business activity
What is happening right now.
Hiring signals
Which roles a company is advertising, how many, and how long the vacancies have been open.
Paid advertising
Advertising on Meta or Google, the number of active creatives, and how long campaigns have been running.
Active projects & references
Current projects, case studies, and client references published on the company's website.
Market presence
How the company shows up.
LinkedIn activity
Whether the company and its leadership publish, how often, and what they talk about.
SEO & organic traffic
Website traffic, ranking terms, and whether organic visibility is growing or declining.
What they sell — and do not
Services described on the company's own website, including exclusions such as offering SEO but not paid social.
Organisation & change
Where a new opportunity may emerge.
Team structure
Which functions exist inside the company and how many people work in them.
Time in role
How long a person has held their current title and where they worked before.
Growth & change
Growth, funding, new locations, and changes to the systems a company uses.
If we cannot verify a criterion reliably, we tell you upfront.We test the sources and your criteria before building the workflow. We do not fill a list with guesses.
From signal to conversation
Know when to reach out.And what to say.
Qualification does not have to end with yes or no. The evidence can travel with the lead, giving the seller both timing and a relevant way in.
Illustrative research brief03 / 03
Find online retailers advertising actively on Meta but operating with a small in-house marketing team.
- Fit
- 14 active Meta ads · 1 person in marketing
- Timing
- New campaign launched 18 days ago
- Contact
- Founder · active in the business
Possible opening
I noticed you have increased activity on Meta while the marketing team is still lean …
Relevant beats loud
In a world full of spam,let the research show.
When thousands of identical messages go out every day, inserting a first name is not enough. A human message starts by understanding why this particular company is relevant right now.
From brief to workflow
Built around your market.Not our standard filters.
We start with what makes a company worth a conversation to you, then build search, research, and delivery backwards from that.
- 01
Define the target
We go through the companies you want to reach, what makes them interesting, and who makes the decision.
- 02
Test the criteria
We identify the sources and establish what can be checked consistently. You know what is feasible before we build.
- 03
Build and connect
We build search, research, qualification, and enrichment around your requirements, then connect delivery to where your team works.
Varma Leads / Let’s talk
Let’s define what makes a lead right for you.
We’ll map how you find and assess companies today, then discuss the criteria that make a lead valuable to your team and how we could research them.
Book a call30 minutes · Google Meet · Johan or Johannes
Prefer to call directly? Johan · +46 73 666 94 58