Less manual research
Give your team company context before outreach, with less time spent building and cleaning lists.
Custom prospecting systems
A sales system built around your criteria, not around our filters.
We build the system that finds, researches, and qualifies your next prospects. Around your criteria. Connected to the tools your team already uses.
Your market. Your criteria. One continuous workflow.
The output your team needs
A qualified company.
The right person.
A reason to reach out.
Know why it fits
Each company is checked against the requirements you set.
Know who to contact
The relevant decision-maker, with contact details where they can be found.
Start where your team works
The finished lead is delivered into your existing sales workflow.
CONNECTED WORKFLOW 04 / 07
890companies
after this stageIllustrative example
after this stageIllustrative example
04 / Qualify
We qualify each company against your criteria.
Every requirement is checked against the evidence found. A company either meets your definition of a good prospect or is set aside, with the reason recorded.
Why? So you only reach companies that meet your criteria.
Companies that do not fit are excluded, with the reason recorded.Explore CRM integration
Your definition of a good prospect
Tell us who belongs
on your prospect list.
Industry and company size are only the starting point. Tell us what makes a company worth a conversation, and we build the research around it.
A staffing agency
Find the need behind the vacancy.
“Companies in the Mälardalen region hiring for warehouse and logistics roles, where the ad has been up for over three weeks. Give us the site manager.”Example search brief
Translated into a research workflow
- 01Mälardalen region
- 02Warehouse & logistics roles
- 03Job ad live for over 3 weeks
- What we research
- Hiring activity, advertised roles, and how long each vacancy has been open.
- Who to reach
- Site manager
A marketing agency
Find ad spend without the team to match.
“Online retailers running at least five ads on Meta right now, but with fewer than two people in marketing.”Example search brief
Translated into a research workflow
- 01Online retailers
- 02At least 5 active Meta ads
- 03Fewer than 2 people in marketing
- What we research
- Active advertising, the company's offering, and the size of its marketing team.
- Who to reach
- Defined with your team
A software company
Find the team. Then find the right moment.
“B2B companies with 20–200 staff and at least eight salespeople, where the head of sales is new in the job.”Example search brief
Translated into a research workflow
- 01B2B · 20–200 employees
- 02At least 8 salespeople
- 03Head of Sales new in role
- What we research
- Company size, sales team structure, and the sales leader's time in role.
- Who to reach
- Head of Sales
A subcontractor
Make an active project your starting point.
“Construction firms with 10–80 staff that build for local councils and show projects in progress on their site. Give us whoever does the buying.”Example search brief
Translated into a research workflow
- 01Construction · 10–80 employees
- 02Builds for local councils
- 03Active projects on its website
- What we research
- Project references, current work, and evidence of local council clients.
- Who to reach
- Person responsible for purchasing
A consultancy
Find growth that creates a new need.
“Companies that have grown at least 20 percent in the past year and post on LinkedIn every week, but have no head of IT.”Example search brief
Translated into a research workflow
- 01At least 20% growth in the past year
- 02Weekly LinkedIn posts
- 03No Head of IT
- What we research
- Company growth, publishing activity, and gaps in the leadership team.
- Who to reach
- Defined with your team
Five different briefs. Five different qualification workflows.Explore custom qualification
Research beyond the database
The signals that make
a company relevant to you.
Company websites. Job ads. Ad libraries. Team activity. These are sources we have already built research workflows around.
Business activity
What is happening right now.
Hiring signals
Which roles a company is advertising, how many, and how long the vacancies have been open.
Paid advertising
Advertising on Meta or Google, the number of active creatives, and how long campaigns have been running.
Active projects & references
Current projects, case studies, and client references published on the company's website.
Market presence
How the company shows up.
LinkedIn activity
Whether the company and its leadership publish, how often, and what they talk about.
SEO & organic traffic
Website traffic, ranking terms, and whether organic visibility is growing or declining.
What they sell — and do not
Services described on the company's own website, including exclusions such as offering SEO but not paid social.
Organisation & change
Where a new opportunity may emerge.
Team structure
Which functions exist inside the company and how many people work in them.
Time in role
How long a person has held their current title and where they worked before.
Growth & change
Growth, funding, new locations, and changes to the systems a company uses.
If we cannot verify a criterion reliably, we tell you upfront.These are examples of what we can research. We test the sources and feasibility of your criteria before building the workflow.
A better use of your team’s time
Less preparation.
More conversations.
Put list building, research, and qualification into a connected process, so your team can focus on the sales work that follows.
Let’s map your workflowConsistent qualification
Apply the criteria you have agreed across the companies entering your sales workflow.
More informed timing
Use hiring, advertising, and leadership changes to inform when a company may be relevant.
A clearer view of your market
Compare qualified company profiles with the meetings and sales they lead to, and refine your ideal customer profile.
From your brief to a running system
Built around your market.
Connected to your workflow.
We start with what you sell, who you want to reach, and what your team needs to know. Then we build the flow that finds it, continuously.
- 01
Define the target
We go through the companies you want to reach, what makes them interesting, and who makes the decision.
- 02
Test the criteria
We identify the sources and establish what can be checked consistently. You know what is feasible before we build.
- 03
Build and connect
We build search, research, qualification, and enrichment around your requirements, then connect delivery to where your team works.
Varma Leads / Let’s talk
Let’s talk about your sales process.
Walk us through how you find and qualify leads today. We’ll show you the system and discuss how it could work alongside your team’s tools.
Book a call30 minutes · Google Meet · Johan or Johannes
Prefer to call directly? Johan · +46 73 666 94 58