Cookies
We set two cookies and both are necessary for the free trial. We run no advertising, profile nobody, and therefore need no consent banner.
Why there is no consent banner
Swedish electronic communications law requires consent to store or read information on your device — except where it is necessary to deliver a service you have asked for. The two cookies we set are of the second kind: they exist only so the free trial can be offered without being abused.
We use no cookies for advertising, retargeting, social networks or profiling, and we share no cookie data with third parties. Should we ever start doing any of that, you will get a proper consent banner where refusing is as easy as accepting, before anything of the sort loads.
The cookies we set
Both are first-party cookies, set by varmaleads.se and read by nobody else.
| Name | Purpose | Lifetime |
|---|---|---|
| lp_cookie_ack | Records that the cookie notice has been read so it is not shown again. Contains only the value 1. | 12 months |
| lp_visitor | A random id that lets us recognise a previous free trial and prevent search credits being abused. It is not linked to your identity. | 12 months |
Beyond those, your browser keeps two notes in local storage: one recording that the cookie information has been shown, and one recording which language you chose the first time you arrived. Neither is a cookie, and neither is sent to us.
How we measure traffic
We want to know which pages get read, and we do not want to know who reads them. So we use Vercel Web Analytics, which counts page views without setting cookies and without storing or reading anything on your device. No individual visitor is identified, nothing is profiled, and nothing follows you to other websites.
What is collected is the page address, the referring page, an approximate country and a device type. The IP address is used briefly to avoid double-counting and is not stored.
If you want to block the cookies
Every browser can block and delete cookies under its site data settings. You do not need to do anything to avoid tracking here, because there is none.
If you block our two cookies the website works as usual, but the free trial cannot be started — those cookies are precisely what lets us offer it.
Questions about this are answered at johan@varmaleads.se.