Wrong companies
Database filters found companies that looked right in the columns but did not fit the offer in reality.
About Varma Leads
We built what wewere missing in sales.
Not another database with more rows. A way to find the right companies, understand why they fit and give the seller context before the first contact.
Why we started
The problem we recognised
There was no shortage of leads.There was a shortage of leads you could work with.
After several years in sales, we had seen the same pattern: the list was large, but trust in each row was low. Before anyone could sell, someone first had to work out what was actually true.
Wrong people
Switchboard numbers and outdated contact details meant good companies still never became relevant conversations.
Work before the sales work
Every row required more research before the seller could decide whether it was even worth contacting.
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So we began building the process backwards — from the seller's next conversation, not the database's next export.
You describe the companies you want to reach, those you do not want and the information a seller needs. We build the research around that, check the sources and deliver only what can be used.
That became Varma Leads: a small Swedish company in Gävle combining technology with the manual control required when the result has to hold up in real sales work.
How we work
Three principles behindevery delivery.
Read before judging
What makes a company relevant rarely lives in a standard field. That is why we read the sources behind the record before qualifying it.
Verified or empty
We do not fill gaps with guesses. If a detail cannot be verified, that should be visible so the seller knows what can be trusted.
Test before scaling
We start with a limited sample, review the result together and build further only when the information works in practice.
What we do today
From your whole marketto who to call this week.
One subscription, set up around your market: we map it, qualify it and watch it every week, and your sellers get the companies worth calling — with the reason and the person.
Map
Your whole market
Every company that could buy from you, in one country or many.
→QualifyOnly the ones that fit
Each one read against your ICP and your own criteria — with a reason for every exclusion.
→WatchThe moment to call
Every qualified company checked each week for the signals that mean now.
→DeliverWho to call, and why
The decision-maker, the evidence and the contact details, sent to your team.
→The facts behind the brand
Close enough to answer.Clear enough to scrutinise.
The company
Varma Leads
Varma Leads is a trading name of Ready Check Group AB, a Swedish limited company registered in Gävle.
- Legal name
- Ready Check Group AB
- Reg. no.
- 559546-8140
- VAT no.
- SE559546814001
- Address
- Södra Stapeltorgsgatan 28, 802 53 Gävle
The data
Sources we can explain
Company and contact details come from commercial B2B sources we are licensed to use and from companies' own public websites.
We work with information about people in their professional role, never special categories of personal data. We keep the details in a customer's market list for as long as that customer's subscription runs, and delete them from our own systems no later than 30 days after it ends.
Read our privacy policyVarma Leads / Let’s talk
Meet the people behind the work.
Tell us how your team finds leads today and what you would like to improve. We’ll talk through our approach and whether it fits what you need.
Book a call30 minutes · Google Meet · Johan or Johannes
Prefer to call directly? Johan · +46 73 666 94 58